Creative Technology Executive with 23+ years of experience incepting high-fidelity storytelling, spatial computing, and autonomous systems. A professional dreamer and early adopter of ARKit, specializing in building Creative Centers of Excellence that bridge technical engineering with human-centric design. Expert at scaling invisible technology, evidenced by building real-time 3D pipelines for a 90M+ yearly viewers and architecting apps recognized in the Apple App Store.
Core Expertise
Executive Leadership
Creative Direction, Global Operations, P&L Management, Scrum Leader (Agile)
Engineering & Spatial
Unreal Engine 5, Python, Swift (iOS Developer), UI/UX Architecture
Live/Broadcast Production (90M+ Yearly Global Reach), Fine Art (DMA Artist), Professional Photography
Professional Experience
&PULL
Founder & Executive Creative Director | 2019 – Present
Synthetic Agency Transformation: Pioneering the transition into an AI-first consultancy, developing autonomous agentic workflows that automate high-volume asset versioning and personalized content while maintaining premium craft standards.
MXR Labs: Founder, Lead UI/UX, and Technical Architect for a category-defining no-code RT3D engine and RT3D2VID workflow for live performance. Scaled the platform from R&D to enterprise-grade deployment, powering the Coachella Quasar Stage 2025.
Global Innovation Strategy: Providing high-touch XR/AI strategy for clients seeking to bridge the gap between premium hardware and immersive digital culture.
COACHELLA INNOVATION TEAM
Lead Architect & Broadcast Producer | 2021 – 2024
Scalable Innovation Systems: Engineered and scaled a multi-year, Unreal Engine broadcast FX pipeline, enabling seamless integration of 3D AR visuals into live festival streams for 90+ million annual viewers.
Strategic Stakeholder Management: Served as the glue and architect between the festival (Goldenvoice/AEG), global sponsors (Google, Epic Games), and headlining artist teams.
High-Fidelity Execution: Directed technical architecture for landmark sets (Bad Bunny, Gorillaz, Anyma, Flume), ensuring technology served the artistic vision without friction.
MEDIAMONKS
Creative Director | 2017 – 2019
Childish Gambino (Pharos AR): Technical Lead and Creative Director for a groundbreaking spatial music experience.
Platform Pioneer: Early adopter and beta tester for ARCore, utilizing the cross-platform dev kit to synchronize multi-user spatial audio and 3D landscapes.
App Store Recognition: Recognized as a Featured iOS AR App of the Week, validating technical performance and aesthetic craft.
Water.org "Water Ripples": Directed a multi-sensory kinetic sculpture for Stella Artois and Water.org, blending physical engineering with digital data visualization to drive global awareness.
Cultural Impact & Thought Leadership
Fine Artist (Dallas Museum of Art): Co-creator of Ha Ilè, translated: past and future tense, a spatial AR installation honoring Indigenous art through 3D scanning and AI-generated imagery (2022-2023).